Dr SANGEETHA R
MCom, MBA, MPhil, PhD
PROFESSOR
MCom, MBA, MPhil, PhD
PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Does The Nifty Sectoral Indices Shake Hands With Nifty? : A Time Series Analysis | International Journal Of Applied Economic Research / 15 / 10 / 251 - 262 | 0972-7302 | 29-May-2017 |
| 2 | Impact of Financial Literacy on Investment Behavior and Consumption Behavior of Middle Class Families in India | International Journal of Advanced Science and Technology / 28 / 19 / 634 - 647 | 2207-6360 | 29-Dec-2019 |
| 3 | Determinants of Corporate Dividend Policy In India: A Dynamic Panel Data Analysis | Academy of Accounting and Financial Studies Journal / 22 / 2 / 1 - 13 | 1528-2635 | 23-Aug-2018 |
| 4 | Long memory investigation during demonetization in India | Investment Management and Financial Innovations / 17 / 2 / 297 - 307 | 1810-4967, 1812-9358 | 01-Jul-2020 |
| 5 | How efficient are public sector banks in India? A non-parametric approach | Banks and Bank Systems / 15 / 4 / 102 - 120 | 1991-7074 | 14-Dec-2020 |
| 6 | Covid-19 pandemic and the macro-economic implications - an Indian perspective | Journal of Huazhong University of Science and Technology / 50 / 02 / - | 1671-4512 | 26-Feb-2021 |
| 7 | Social Media Disengagement Among Gen Y and Gen Z: a Quantitative Investigation | Media Literacy and Academic Research / 5 / 1 / 230 - 252 | 2585-8726 | 01-May-2022 |
| 8 | Examining University Students? Attitude towards e-Learning and Their Academic Achievement during COVID-19 | International Journal of Information and Education Technology / / / - | 2010-3689 | 01-Apr-2023 |
| 9 | Corporate social responsibility and its impact on organizational attractiveness: Unveiling the mediating role of perceived organizational support | Cogent Business and Management / 11 / 1 / - | 2331-1975 | 16-May-2024 |
| 10 | Evaluating the impact of Government Programs on Menstrual Equity and Accessibility in Karnataka | Community Practitioner / 21 / 5 / - | 1462-2815 | 25-May-2024 |
| 11 | Students? usage of Over-the-top (OTT) streaming platforms affecting their academic and socio-demographic Profile | Innoeduca. International Journal of Technology and Educational Innovation / 10 / 1 / 124 - 143 | 2444-2925 | 01-Jun-2024 |
| 12 | Sectoral Analysis of Environment Social and Governance Data Using Deep Learning Model | International Journal of Innovation and Technology Management / / / - | 1793-6950 | 21-Nov-2024 |
| 13 | Unveiling Future Trends in Employer Branding: Systematic Review and Bibliometric Analysis | International Journal of Information Science and Management / 23 / 1 / 231 - 254 | 2008-8302 | 12-Oct-2024 |
| 14 | Predicting financial asset prices with neural network: a comparative study of neural network?s effectiveness in financial decision-making | International Journal of Accounting and Economics Studies / 12 / 1 / - | 2309-4508 | 05-Jun-2025 |
| 15 | Examining the Components of Organizational Attractiveness: An Employee Perspective | Interdisciplinary Journal of Management Studies (IJMS) / 18 / 4 / 615 - 633 | 2981-0795 | 04-Sep-2025 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | Blockchain Based Internet of Things | SUREKHA NAYAK,AARTHY C, ANURADHA R, KAVITHA R , SANGEETHA R,DEBASHIS DE, SIDDHARTHA BHATTACHARYYA | 9789811692604 | / |
| 2 | Digital Teaching, Learning and Assessment The Way Forward | MANU K S ,KAVITHA R, SANGEETHA R,ANJU KALLUVELIL JANARDHANAN, SANGEETHA RANGASAMY3, CHENICHERI SID NAIR ,VIT, MELBOURNE, AUSTRALIA, SUSANA GONÇALVES, PIC, SUSANA GONÇALVES, UPASANA GITANJALI SINGH, KWAZULU-NATAL,SOUTH AFRIC | 978-0-323-95500-3 | / |
| 3 | Handbook of Research on Machine Learning-Enabled IoT for Smart Applications Across Industries | KAVITHA R ,SANGEETHA R,NEHA GOEL, RAVINDRA KUMAR YADAV, PINTO NIKHIL ANTHONY, MUKHERJEE DEBANJANA, SHUKLA | 9781668487853 | / |
| 4 | Handbook of Research on Machine Learning-Enabled IoT for Smart Applications Across Industries | KAVITHA R ,SANGEETHA R,NEHA GOEL, RAVINDRA KUMAR YADAV, V. S. LAVAN, C. MAYUR, MARY F. LALITHA | 9781668487853 | / |
| 5 | Handbook of Research on Machine Learning-Enabled IoT for Smart Applications Across Industries | KAVITHA R ,SANGEETHA R,NEHA GOEL, RAVINDRA KUMAR YADAV | 9781668487853 | / |
| 6 | Handbook of Research on Machine Learning-Enabled IoT for Smart Applications Across Industries | KAVITHA R ,SANGEETHA R,, ALVIS ABREO, ROHIT UPADHYAY, RAISON SABU | 9781668487853 | / |
| 7 | Digital Teaching, Learning and Assessment The Way Forward | KAVITHA R ,MANU K S , SANGEETHA R,ANJU KALLUVELIL JANARDHANAN, UPASANA GITANJALI SINGH, CHENICHERI SID NAIR AND S | 978-0-323-95500-3 | / |
| 8 | AI and IoT Technology and Applications for Smart Healthcare Systems | SANGEETHA R,KAVITHA R ,ALEX KHANG, AYUSHYA CHO, DEBANJAN BASU, KENNETH JOHN MENEZES | 9781032686745 | / |
| 9 | Building Sustainable Human Resources Management Practices for Businesses | SANGEETHA R,BARTOLOMÉ MARCO-LAJARA,, CRISTINA RALUCA GH. POPESCU,, EDUARDO SÁNCHEZ-GARCÍA,, JAVIER MARTÍNEZ-FALCÓ, LUIS A. MILLÁN-TUDELA | 9798369319949 | / |
| 10 | Innovative Human Resource Management for SMEs | SANGEETHA R,ANDI CUDAI NUR, KOMAL KHALID,, SHUJA IQBAL | 9798369309728 | / |
| 11 | Industry 4.0 Key Technological Advances and Design Principles in Engineering, Education, Business, and Social Applications | MANU K S ,KAVITHA R , SAGAYA AURELIA P, SANGEETHA R,ANJU KALLUVELIL JANARDHANAN, OSSAMA EMBARAK | 978-1-003-34333-2 | / |
| 12 | Building Sustainable Human Resources Management Practices for Businesses | SANGEETHA R,CRISTINA RALUCA GH. POPESCU, JAVIER MARTÍNEZ-FALCÓ | 9798369319949 | / |
| 13 | Innovative Human Resource Management for SMEs | SANGEETHA R,SHUJA IQBAL, KOMAL KHALID, ANDI CUDAI NUR | 9798369309728 | / |
| 14 | Advanced IoT Technologies and Applications in the Industry 4.0 Digital Economy | KAVITHA R ,SANGEETHA R,ALEX KHANG, VUGAR ABDULLAYEV, VLADIMIR HAHANOV, VR | 978-100385191-2, 978-103256182-0 | / |
| 15 | Data-Driven Decision making | AISHWARYA N,SANGEETHA R,JEANNE POULOSE M | 978-981-97-2901-2 | / |
| 16 | Diversity and Inclusion in Global Business and Education | LAKSHMI SHANKAR IYER,SANGEETHA R, SATHIYA SEELAN B,ALICE ETIM, JAMES ETIM, SHIMMY FRANCIS | 978-166849898-9, 978-166849897-2 | / |
| 17 | Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization | AISHWARYA N,ELANGOVAN N, SANGEETHA R,AARTHY CHELLASAMY, SUNDARAVEL ELANGOVAN | 978-1-83549-419-6 | / |
| 18 | AI and Fintech Improving the Financial Landscape | SHAMPA I DEV,SANGEETHA R, THOMAS MANGARA,K. P. JAHEER MUKTHAR, ROSARIO MERCEDES HUERTA-SO | 9781003645849 | / |
| 19 | Marketing Intelligence, Part B: AI, Trust, and Innovation in the Modern Business Landscape | SANGEETHA R,MUDITA SINHA,ARABINDA BHANDARI, SAJAL KABIR, SAMANT SHANT PRIYA, SHIMMY FRANCIS | 978-1-83662-560-5 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | CONFERENCES | An Analysis of Public and Private Insurance Companies in India | PRESENTER) | Bangalore | 05/02/2013 | |
| 2 | CONFERENCES | An analysis on banking dynamics of public sector banks in India | PRESENTER) | Sri Dharmasthala Manjunatha Institute of Management Development, Mysore. | 12/08/2013 | |
| 3 | CONFERENCES | Global Financial Crisis and Indian Commercial Banks - Application of Malmquist Productivity Index Approach | PRESENTER) | Great Lakes Institute of Management, Chennai. | 15/10/2013 | |
| 4 | SEMINARS | Efficiency of banks in managing primary functions: A critical analysis on public and private sector banks in India | PRESENTER) | Kurakose Gregorious College, Pampady, Kottayam, Kerala. | 28/01/2014 | |
| 5 | SEMINARS | Working Capital Management in Tata Steel - Case study approach | PRESENTER) | Kurakose Gregorious College, Pampady, Kottayam, Kerala. | 28/01/2014 | |
| 6 | Operational Efficiency of Public Sector Banks in India | PRESENTER) | XLRI, Jamshedpur. | 07/02/2015 | ||
| 7 | CONFERENCES | Impact of Capital Structure on the performance of selected companies in Casting Industry in India. | PRESENTER) | Christ University, Bangalore. | 07/02/2015 | |
| 8 | CONFERENCES | Political Influence on Stock Prices with respect to Pharmaceuticals and Banking Industry in India | PRESENTER) | Christ University, Banagalore. | 07/02/2015 | |
| 9 | CONFERENCES | Impact of financial crisis on the sustainability of Public Sector Banks in India | PRESENTER) | Department of Managment Studies, Kongu Engineering College, Perundurai, Erode, Tamilnadu. | 10/03/2016 | |
| 10 | The 7th International Conference on Development Policy | Do Indian IT Firms Take Pride in Disclosure of Intellectual Capital? A Content Analysis | PRESENTER) | Avinashilingam Institute for Home Science and Higher Education for Women & The Institute of Finance Mangement, Dar Salaam, TanzaniaAvinashilingam Institute for Home Science and Higher Education for Women, Coimbatore,TN, India. | 15/12/2016 | |
| 11 | International Conference on Emerging Trends in Business | CONFERENCES | Does the Nifty sectoral indices shake hands with Nifty?: A Time Series analysis | PRESENTER) | Bengaluru | 16/02/2017 |
| 12 | International Conference Fusion 2017 - on Emerging Trends in Governance for sustainable growth | CONFERENCES | Perspective of financially excluded masses towards financial inclusion | PRESENTER) | IFIM College, Bengaluru.Bengalurn | 10/03/2017 |
| 13 | International Conference Fusion 2017 - on Emerging Trends in Governance for sustainable growth | CONFERENCES | Impact of Taxes and Tariff on Reported Transfer Price | PRESENTER) | IFIM College, Bengaluru.Bengaluru | 10/03/2017 |
| 14 | International Conference Fusion 2017 - on Emerging Trends in Governance for sustainable growth | CONFERENCES | MODERATOR) | IFIM College, Bengaluru.Bengaluru | 10/03/2017 | |
| 15 | National Conference on ?Synthesize: An Interdisciplinary Conference on Management &Social Sciences? | CONFERENCES | MODERATOR) | Bengaluru | 10/03/2017 | |
| 16 | Symposium on Business Analytics and Intelligence | SYMPOSIUM | PARTICIPANT) | Bengaluru | 17/06/2017 | |
| 17 | 5th International Conference on Emerging Trends in Global Accounting, Finance adn Taxation | CONFERENCES | Portfolio Management on Selected CNX NIFTY Companies for Retail Investors | PRESENTER) | Kristu Jayanti College (Autonomous), Bengaluru.Bengaluru | 21/09/2017 |
| 18 | 5th International Conference on Emerging Trends in Global Accounting, Finance adn Taxation | CONFERENCES | Impact of Financial Literacy Center and Reporting Offices on Credit Deposit Ratio in Karnataka | PRESENTER) | Kristu Jayanti College (Autonomous), Bengaluru.Bengaluru | 21/09/2017 |
| 19 | Fifth International Conference on Business Analytics and Intelligence | CONFERENCES | The Impact of Volatility Index on Indian Stock Market | PRESENTER) | IIM BANGALOREBangalore | 11/12/2017 |
| 20 | Seminar on Emerging Trends in Business | SEMINARS | Impact of Balance of payments on Indian and US Economy | PRESENTER) | CHRIST (Deemed to be University) | 22/02/2018 |
| 21 | Seminar on Emerging Trends in Business | SEMINARS | Impact of macroeconomic variable on the performance of commercial banks in India | PRESENTER) | CHRIST (Deemed to be University) | 22/02/2018 |
| 22 | Seminar on Emerging Trends in Business | SEMINARS | Impact of Interest Rate Change in Automobile Sector | PRESENTER) | CHRIST (Deemed to be University) | 22/02/2018 |
| 23 | Seminar on Emerging Trends in Business | SEMINARS | Impact of Non-performing assets of Indian public-sector banks on Macro economic factors | PRESENTER) | CHRIST (Deemed to be University) | 22/02/2018 |
| 24 | Seminar on Emerging Trends in Business | SEMINARS | The Impact of Energy Intensity and Power Industry Growth Rate on Indian Electricity Market | PRESENTER) | CHRIST (Deemed to be University) | 22/02/2018 |
| 25 | Seminar on Emerging Trends in Business 2018 | SEMINARS | Impact of Macro Economic Variables on the Oil price | PRESENTER) | Bengaluru | 22/02/2018 |
| 26 | National Conference on "Goods and Services Tax: Impact and Prospects (GSTIP - 2018) | CONFERENCES | GST and its impact on Hospitality Sector | PRESENTER) | Chennai | 07/03/2018 |
| 27 | Seminar on Database on Indian Economy (DBIE): RBI's Data warehouse | SEMINARS | PARTICIPANT) | RBI, Bangalore | 20/07/2018 | |
| 28 | Symposium on CRYPTOCURRENCY - A new paradigm in Economics | SYMPOSIUM | PARTICIPANT) | M P Birla Institute of Management and Southern EconomistM P Birla Institute of Management, Bangalore. | 03/08/2018 | |
| 29 | National Conferene on Research Avenues on Social Science | CONFERENCES | National Conferene on Research Avenues on Social Science | KEYNOTE_SPEAKER) | Department of Management Studies, PKR Arts and Science College for Women, Gobichettipalayam, Erode District, Tamil naduGobichettipalayam, Erode District, Tamil nadu | 27/08/2018 |
| 30 | International Conference on "Innovative Practices in Management and Entrepreneurship" | CONFERENCES | ) | BNM Institute of Technology, 27th Cross, 12th Main, Banashankari 2nd stage, Bengaluru - 560070Bangalore | 27/12/2018 | |
| 31 | International Conference on "Innovative Practices in Management and Entrepreneurship" | CONFERENCES | ) | BNM Institute of Technology, 27th Cross, 12th Main, Banashankari 2nd stage, Bengaluru - 560070Bangalore | 27/12/2018 | |
| 32 | Synthesis of Modern and Ancient Education System for Holistic Approach to Teaching | CONFERENCES | PANELIST) | C B Bhandari Jain College, Shankarapuram, BangaloreBangalore | 25/10/2019 | |
| 33 | Synthesis of Modern and Ancient Education System for Holistic Approach to Teaching | CONFERENCES | MODERATOR) | C B Bhandari Jain College, Shankarapuram, BangaloreBangalore | 25/10/2019 | |
| 34 | International Conference on Innovative Practices - Discerning New Perspectives | CONFERENCES | Do Giants in Public Sector General Insurance Differ in Efficiency? Evidence from India | PRESENTER) | St Joseph's College of Atrts and Science for WomenHosur, Tamilnadu | 09/08/2019 |
| 35 | National Seminar on "Impact of Social Media on Commerce" | SEMINARS | ) | National College, Autonomous, Jayanagar, BangaloreBangalore | 04/03/2020 | |
| 36 | 4th International Conference FUSION 2021 | CONFERENCES | ) | IFIM College (Autonomous)Bangalore | 19/03/2021 | |
| 37 | National Conference on Industry 4.0: Innovation, Transformation & Business strategies | CONFERENCES | ) | Bangalore | 07/04/2021 | |
| 38 | WiDs Conference 2021 | CONFERENCES | PARTICIPANT) | IIM BangaloreBangalore | 17/04/2021 | |
| 39 | A Virtual 5th International Conference on Emerging Global Trends in Accounting, Finance and Taxation | CONFERENCES | PARTICIPANT) | Jain Deemed to be UniversityBangalore | 09/04/2021 | |
| 40 | The Art of Doing Research | SEMINARS | PARTICIPANT) | Jyothi Engineering College, Thrissur, India; CHRIST (Deemed to be University), Bangalore, India and Pelita Bangsa University, IndonesiaOnline | 12/07/2021 | |
| 41 | Data Science in Finance | SEMINARS | PARTICIPANT) | Indian Statistical Institute and Chennai Mathematical InstituteOnline | 27/06/2021 | |
| 42 | AI in Banking And Financial Services | SEMINARS | PARTICIPANT) | B.M.S. College of Engineering - AICTE Training And Learning (ATAL) AcademyOnline | 12/07/2021 | |
| 43 | Big Data and Analytics | SEMINARS | PARTICIPANT) | ATAL Academy and BNM Institute of TechnologyBangalore | 20/09/2021 | |
| 44 | International Conference on Renaissance: Challenges & Prospects of New Normal of Life in Various Spheres Surviving the COVID-19 Pandemic Era | CONFERENCES | ) | Bangalore | 06/08/2021 | |
| 45 | International conference on Digital Marketing Experience | CONFERENCES | Impact of Over the Top (OTT) platforms on students during COVID-19 | PRESENTER) | Jain UniversityBangalore | 27/10/2021 |
| 46 | Global Perspectives On Business, Economy And Society - For Sustainability in The New Normal? | CONFERENCES | Impact of COVID-19 and 2008 Global Financial Crisis on the Demand of Essential Goods in the US ? A Comparative Study | PRESENTER) | ISBR Business School in association with ISBR College, Bengaluru.Bangalore | 05/08/2021 |
| 47 | International Virtual Conference on "FinTech and IsurTech" | CONFERENCES | MODERATOR) | PSGR Krishnammal College for WomenCoimbatore | 11/03/2022 | |
| 48 | 2 International Conference On Reinventing Business Practices, Startups And Sustainability (ICRBSS) - 2022 | CONFERENCES | ) | Srm Institute Of Science And Technology, Vadapalani Campus, ChennaiSrm Institute Of Science And Technology, Vadapalani Campus, Chennai | 29/09/2022 | |
| 49 | International Conference on Innovation and Management - The Way Ahead | CONFERENCES | Impact of Sentiments on Domestic Oil and Gold on the Indian Reality Sector: An Investigation Using DCC-GARCH | PRESENTER) | Kirloskar Institute of ManagementHarihar, Karnataka, India | 29/09/2022 |
| 50 | International Conference on Reinventing Business Practices , start ups and Sustainability | CONFERENCES | ) | SRM University, SONEPETSRM University, SONEPET | 29/09/2022 | |
| 51 | Transformative Challenges in Teaching and learning of HEIs as per the NEP 2020 | CONFERENCES | PARTICIPANT) | School of Sciences, Jain University, BangaloreJain University, Bangalore | 14/12/2022 | |
| 52 | International Conference 2023 | CONFERENCES | MODERATOR) | Bangalore | 10/03/2023 | |
| 53 | IB Workshop | SYMPOSIUM | Research Publication - An interdisciplinary Approach | KEYNOTE_SPEAKER) | Bangalore | 25/02/2023 |
| 54 | National Conference on Strategic and Tactical Marketing for Contemporary Corporates | CONFERENCES | Strategic and Tactical marketing for Contemporary Corporate | KEYNOTE_SPEAKER) | Selvamm Arts and Science College (Autonomous), Namakkal, Tamil NaduNamakkal, Tamil Nadu | 24/03/2023 |
| 55 | National Seminar on Institutionalizing Quality Culture in Higher Education Institutions | SEMINARS | ) | Bangalore | 07/09/2023 | |
| 56 | International Finance And Accounting Conference - Ifac 2023 | CONFERENCES | Bibliometric Analysis of ESG Integration Strategies in the Global Context | PRESENTER) | IIM JammuIIM Jammu | 08/09/2023 |
| 57 | International Conference on Environment, Social and Governance | CONFERENCES | ESG and Corporates in India: Developing a Scale to Assess the Impact of ESG and Investor Psychology on Returns during the Pandemic | PRESENTER) | Ramaiah Institute of ManagementBangalore | 27/06/2023 |
| 58 | Business Accreditation Seminar | SEMINARS | PARTICIPANT) | Association To Advance Collegiate Schools Of BusinessHyderabad | 14/05/2023 | |
| 59 | Assurance of Learning I Seminar | SEMINARS | PARTICIPANT) | Association to Advance Collegiate Schools of Business (AACSB)Hyderabad | 16/05/2023 | |
| 60 | First International Conference on Artificial Intelligence applications in Environmental, Social and Governance | CONFERENCES | Sectoral Analysis of Environmental, Social and Governance Data Using Deep Learning Model | PRESENTER) | Indian Institute of Management BangaloreBangalore | 08/12/2023 |
| 61 | 4th International Conclave on Globalizing Indian Thought Indian Knowledge System, Culture and Management | CONFERENCES | Bucket of Milk for Kheer - Leadership Lessons from the Indian Knowledge System | PRESENTER) | Indian Institute of Management - KozhikodeRadission Blu Hotel, Mysore | 14/12/2023 |
| 62 | National Seminar on Sex workers and their children: Legal, Educational, Health and Occupational Challenges | SEMINARS | PARTICIPANT) | CHRIST University, Bangalore | 13/12/2023 | |
| 63 | Global progress, Local Actions: Aligning Business and Management Practices with SDG Agendas | CONFERENCES | MODERATOR) | CHRIST Deemed to be University, Central Campus Bangalore. | 21/02/2024 | |
| 64 | All India Research Scholar Summit | SYMPOSIUM | ) | Indian Institute of Technology, Madras.Indian Institute of Technology, Madras. | 04/03/2024 | |
| 65 | A One-Day International Conference on Integrating SDGs into Business Strategies for Sustainability (Hybrid Mode) | CONFERENCES | Business in the Age of Sustainability: How Responsible Consumption and Climate Action Shape the Future? | KEYNOTE_SPEAKER) | Kongu Arts and Science College (Autonomous) ErodeErode, Tamilnadu, India | 20/09/2024 |
| 66 | Tech Diplomacy 2.0 India's Strategic Alliance in Digital Decade | CONFERENCES | Bridging the Digital Divide: A Comparative Study of Digital Inclusion in India, Brazil, and Kenya | PRESENTER) | Bangalore | 04/10/2024 |
| 67 | All India Women Academician's Conference on Envisioning New Bharath | CONFERENCES | PARTICIPANT) | Akhil Bhartiya Rashtriya Shaikshik Mahasangh (ABRSM) and Osmania UniveristyHyderabad | 21/09/2024 | |
| 68 | 9th International Economics Conference on Economic Growth and Sustainable Development : Emerging Trends | CONFERENCES | Measuring the Impact of Financial and Legal Literacy on Socio-economic Development of Self-Help Group Women | PRESENTER) | SDMIMD, MysuruMysuru | 21/11/2024 |
| 69 | 9th International Economics Conference Economic Growth and Sustainable Development: Emerging Trends | CONFERENCES | MODERATOR) | SDMIMD, MysuruMysuru, Karnataka, India | 21/11/2024 | |
| 70 | International Conference on Exploring Social Impact Through Social Science Research And Artificial Intelligence | CONFERENCES | International Conference on Exploring Social Impact Through Social Science Research And Artificial Intelligence | KEYNOTE_SPEAKER) | SALEM SOWDESWARI COLLEGE, SALEM -636010.SALEM SOWDESWARI COLLEGE, SALEM -636010. | 14/08/2025 |
| 71 | ICSSR sponsored Two-Day National Level Workshop on Contemporary Approaches in Social Sciences and Commerce | SEMINARS | ICSSR sponsored Two-Day National Level Workshop on Contemporary Approaches in Social Sciences and Commerce | KEYNOTE_SPEAKER) | Thanthai Hans Roever College, Tiruchirappalli, TNThanthai Hans Roever College, Tiruchirappalli, TN | 25/09/2025 |
| 72 | International Conference on AI-driven Global Conference - Transforming Digital Banking, FinTech and E-Commerce | CONFERENCES | International Conference on AI-driven Global Conference - Transforming Digital Banking, FinTech and E-Commerce | PANELIST) | KRS college of Arts and Science, Thiruchengode, Thiruchengode, Namakkal Dt, TN | 24/02/2026 |
| 73 | National Seminar on Innovative Management Practices and Commerce Trends | SEMINARS | National Seminar on Innovative Management Practices and Commerce Trends | KEYNOTE_SPEAKER) | Bhaktavatsalam Memorial College For Women, ChennaiChennai | 28/02/2026 |
Invited Talks
| Sl.No. | Titel of the Program | Name of the Program | Date | Name of the Institution |
| 1 | Emerging Trends in Commerce | Inauguration of Commerce Association | 14/07/2017 | P K R Arts and Science College, Gobichettipalayam, Erode Dt, Tamilnadu |
| 2 | Developing Inter-Disciplinary Collaboration to Tackle New Challenges | Adaptability & Resilience In The Face Of Rapid Change For Academia | 28/03/2024 | Dwaraka Doss Goverdhan Doss Vaishnav College (Autonomous), Chennai |
| 3 | Artificial Intelligence in Social Science Research | Capacity Building Programme on Artificial Intelligence in Social Science Research | 09/02/2024 | P.K.R. Arts College for Women (Autonomous) Accredited with "A" Grade by NAAC Post Box No.21, GOBICHETTIPALAYAM -638 476 |
| 4 | Artificial Intelligence in Commerce | Skill Development Program | 08/03/2024 | GOBI ARTS & SCIENCE COLLEGE (Autonomous), Gobichettipalayam, Erode District |
| 5 | Future of Commerce - E commerce, AI and Blockchain | 17/10/2024 | Selvamm Arts and Science College, Namakkal, Tamilnadu. | |
| 6 | Integrating Sustainability into Financial Decision-Making: The Role of ESG Factors in Investment Strategies | Special Lecture Program | 14/02/2025 | Periyar University Centre for Post Graduate and Research Studies |
MPhil/PhD Guided/Adjudicated
| Sl.No. | Title | Name of Student | Institution | Role | Status | Month Year |
| 1 | Portfolio management on selected S&P CNX Nifty companies for salaried investors | Abin Baby | Christ University | SUPERVISOR | Ongoing | June 2016 |
| 2 | Impact of exchange rate volatility on Automobile and Information Technology indices in India | N Chethan | Christ University | SUPERVISOR | Awarded | November 2020 |
| 3 | Talent management practices and its impact on Organisational performance: a study with Reference to private sector banks in Erode district | Pooranee G K | EXAMINER | |||
| 4 | Service Quality Perception and Delightment of Customers in Commercial Banks - An Empirical Study in Erode District | Rajasekar P | EXAMINER | |||
| 5 | Developing Catchment Specific Employer Branding Attributes For Organizational Attractiveness in Information Technology Sector | SHIMMY FRANCIS | Christ University | SUPERVISOR | Awarded | May 2025 |
| 6 | EFFECT OF CLIMATE CHANGE-RELATED FINANCIAL RISKS ON ASSET PRICING AND FINANCIAL STABILITY OF INDIAN BANKS | PILLADA NAGA LAKSHMANJANI | Christ University | SUPERVISOR | Ongoing | July 2023 |
| 7 | A study on employee engagement practices in Hotel industry with special reference to Coimbatore District | Satheesh Kumar C | EXAMINER | |||
| 8 | Financial Performance Analysis Of Selected Cement Industries In Tamilnadu ? A Study | Ms Anitha R | EXAMINER | |||
| 9 | Developing Catchment-Specific Employer Branding Attributes for Organisational Attractiveness in the Information Technology Sector | Shimmy Francis | Christ University | SUPERVISOR | Awarded | May 2025 |
| 10 | . | SHALINI S N | Christ University | SUPERVISOR | Ongoing | May 2025 |
| 11 | STOCK MARKET ANALYSIS AND PERFORMANCE OF SELECT PUBLIC AND PRIVATE SECTOR BANKS: A COMPARATIVE STUDY | Baggam Seshu Sailendra | Bharathiar University, Coimbatore, Tamil Nadu | EXAMINER | ||
| 12 | Determining the impact of service quality on customer satisfaction and loyalty in automobile repair services | Ananthavalli S.P | Bharathiar University, Coimbatore | EXAMINER |
Patents
| Sl.No. | Title of Invention | Inventor(s) | Filing Date |
| 1 | Employee Stickiness - A Conceptual Framework | SANGEETHA R | 21-Sep-2022 |
| 2 | MULTI-FUNCTIONAL BOOKMARK AND READING LIGHT | SANGEETHA R | 18-Feb-2025 |
Research Project
| Sl.No. | Name of the Research Project | Investigator(s) | Sponsors | Internal/External |
| 1 | Taluk Revenue Administration Management System - TRAMS | SANGEETHA R | Karnataka State Government | External |
| 2 | An investigation in to financial literacy and changing consumption and investment behaviour of middle class people with special reference to Karnataka | SANGEETHA R | Internal | |
| 3 | An Investigation into Financial Literacy and Changing Consumption and Investment Behavior of Middle Class People with Special Reference to Karnataka | SANGEETHA R | Internal |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Excellence in Research: Global trends, tools and ethics | Patrician College of Arts and science, Chennai, Tamilnadu, Patrician College of Arts and science, Chennai, Ta | International | Invited Resource Person/Trainer | 23/07/2025 |
| 2 | "Financial Insights Through Forecasting and Reporting." | P.K.R. Arts College for Women (Autonomous), P.K.R. Arts College for Women (Autonomous) | National | Invited Resource Person/Trainer | 14/07/2025 |
| 3 | Indian Knowledge System | School of Business and Management, CHRIST University, | Organiser & Participant | 03/06/2025 | |
| 4 | Innovative Teaching and learning | FDP 2025 - HRDC, CHRIST University, Bangalore, | Institutional | Participant | 19/05/2025 |
| 5 | Empowering Educators for a Viksit Bharat: A transformative teaching and research strategies | Kongu Arts and Science College (Autonomous), Kongu Arts and Science College (Autonomous), Erode | Invited Resource Person/Trainer | 27/01/2025 | |
| 6 | Empowering Educators: Core Skills for 21st Century Teachers | Gobi Arts and Science College (Autonomous), Gobi Arts and Science College (Autonomous) | National | Invited Resource Person/Trainer | 23/12/2024 |
| 7 | Principles of Sustainable Finance | Erasmus University Rotterdam , Erasmus University Rotterdam | International | Participant | 01/12/2024 |
| 8 | Financial Modelling - A Tool for Decision Making | AICTE Training and Learning (ATAL) Academy , Balaji University Pune and ATAL | National | Participant | 25/11/2024 |
| 9 | Capacity Building Program on AI and its applications in Social Science Research | PKR Arts and Science College for Women (Autonomous), PKR Arts and Science College for Women Autonomous | Regional | Invited Resource Person/Trainer | 09/02/2024 |
| 10 | Faculty Development Programme on Mastering Innovative Online Course Development | Centre for Digital Learning g in collaboration with Centre for Concept Design, | Institutional | Participant | 08/01/2024 |
| 11 | Faculty Development Programme on Mastering Innovative Online Course Development | Centre for Digital Learning in Collaboration with Centre for Concept Design, | Institutional | Invited Resource Person/Trainer | 08/01/2024 |
| 12 | Faculty Development Program on Indian Knowledge System | Department of Commerce, | Institutional | Invited Resource Person/Trainer | 05/12/2023 |
| 13 | Six Day Short Term Faculty Development Program on Indian Knowledge System | UGC - Human Resource Development Centre, University of Madras in collaboration with IKS Division of Ministry of Education, New Delhi, UGC - Human Resource Development Centre, Universit | National | Participant | 21/08/2023 |
| 14 | Professional Development Program | Department of Corporate Secretaryship Shift II, Patrician College of Arts and Science, Chennai., Patrician College of Arts and Science | International | Invited Resource Person/Trainer | 13/06/2023 |
| 15 | Business Analytics with Tableau | Department of Commerce, PKR Arts and Science College (Autonomous), Gobi, Erode Dt, Tamil nadu, PKR Arts and Science College (Autonomous), Gobi, E | Regional | Invited Resource Person/Trainer | 23/03/2023 |
| 16 | Design Thinking | CHRIST University in association with Binghamton University , | Institutional | Participant | 12/12/2022 |
| 17 | Faculty Development Program | Staff Development College, CHRIST University, Bangalore, | Institutional | Participant | 05/12/2022 |
| 18 | Eight Days Virtual International PDP on Research Writing and Ethics | Shift II Department of Accounting & Finance & Corporate Secretaryship in association with IQAC, Patrician College of Arts & Science, Chennai., Patrician College of Arts & Science, Chennai. | International | Invited Resource Person/Trainer | 28/06/2022 |
| 19 | Six Day National Level Virtual Faculty Development Programme on "Skills for Research" | Christ College, Mysuru., Christ College Mysuru | National | Invited Resource Person/Trainer | 25/08/2021 |
| 20 | International FDP on Innovative Pedagogical Tools and Techniques in Research | Vel Tech Ranga Sanku College of Arts, Vel Tech Ranga Sanku College of Arts, Chennai | International | Invited Resource Person/Trainer | 07/08/2021 |
| 21 | Qualitative Research Methods | Nodal Office, CHRIST [Deemed to be University], | National | Participant | 12/06/2021 |
| 22 | Developing Skills on Case Writing and Case Based Research | Ramaiah Institute of Management, Ramaiah Institute of Management | National | Participant | 25/03/2021 |
| 23 | Quality Improvement Program | Hybrid Teaching, | Institutional | Participant | 02/03/2021 |
| 24 | AICTE Training and Learning (ATAL) Academy online FDP on Artificial Intelligence | IIT Ropar, IIT Ropar | National | Participant | 22/02/2021 |
| 25 | AICTE Training and Learning (ATAL) Academy online FDP on Blockchain | Excel Engineering College, Erode Dt., AICTE Training and Learning Academy | National | Participant | 18/01/2021 |
| 26 | INDICATIO 2.0 - Financial modeling for project finance | , | Institutional | Organiser & Participant | 21/09/2020 |
| 27 | National level workshop on Tableau | Justice Basheer Ahmed Sayeed College for Women, Chennai., Justice Basheer Ahmed Sayeed College for Women, Ch | National | Invited Resource Person/Trainer | 14/07/2020 |
| 28 | Application of Econometrics in Business Research | School of Business and Management, | Institutional | Participant | 23/06/2020 |
| 29 | Two-Day National Webinar on Dynamics of Online Education: A Dialogue on Policy& Practice | RAJIV GANDHI UNIVERSITY (A Central University), | National | Participant | 27/05/2020 |
| 30 | Teaching, Learning and Research in Higher Education | PKR Atrs and Scinece College for Women, Erode, Tamilnadu, PKR Atrs and Scinece College for Women, Tamilnadu | National | Invited Resource Person/Trainer | 05/05/2020 |
| 31 | Basics of Technical Analysis | P U Educational Service, P U Educational Service | National | Participant | 10/04/2020 |
| 32 | Introduction to Spread sheets and Models | Coursera, Wharton University of Pennsylvania | International | Participant | 01/04/2020 |
| 33 | Fundamentals of Quantitative Modeling | Coursera, Wharton University of Pennsylvania | International | Participant | 27/03/2020 |
| 34 | Introduction to FinTech | EdX, The Hong Kong University | International | Participant | 27/03/2020 |
| 35 | Financial Modeling and Equity Valuation | School of Business and Management & P U Educational Services, | Institutional | Organiser & Participant | 13/01/2020 |
| 36 | Faculty Internship Program | The HINCU Business Line, THG Publishing House, 859 & 860 Anna Salai, Chennai - 600002, The HINCU Business Line, THG Publishing House, 859 | National | Participant | 06/01/2020 |
| 37 | Academic Identity,Enhancing Research Visibility and Improving Citations | Department of Library, PSG College of Arts & Science, Coimbatore, ICSSR - IMPRESS _PSG CAS, Coimbatore | National | Participant | 26/09/2019 |
| 38 | QIP on "Developing Academic Eco System: Pedegogic Practices and Research Culture" | Deaprtment of Management Studies, | Invited Resource Person/Trainer | 28/05/2019 | |
| 39 | Quality Improvement Programme on "Data Analytics using R | Department of Commerce, CHRIST Deemed to be University, | Invited Resource Person/Trainer | 22/05/2019 | |
| 40 | QIP on "Developing Academic Eco System: Pedegogic Practices and Research Culture" | Department of Management Studies, CHRIST Deemed to be Universtiy, | Participant | 20/05/2019 | |
| 41 | ICSSR Sponsored Ten Days Workshop on "Business Research Skills Enhancement and Intensive Proposal Writing" | Dayananda Sagar University, Dayananda Sagar University | National | Invited Resource Person/Trainer | 25/01/2019 |
| 42 | Data Analytics using R studio | Department of Management Studies, Kongu Engineering College, Perundurain, Erode, Tamil nadu, Department of Management Studies, Kongu Engineerin | National | Participant | 10/08/2018 |
| 43 | Workshop on Artificial Intelligence Chatbots for Business | Department of Management Studies, CHRIST Deemed to be Univeristy, | Regional | Participant | 28/07/2018 |
| 44 | 21st Century Professional Development Skills | Academic Staff College, CHRIST Deemed to be University, | Institutional | Participant | 19/05/2018 |
| 45 | Goods and Service Tax | Commerce Department , | Institutional | Participant | 23/02/2018 |
| 46 | Gender Equity | Department of Management Studies, | Organiser & Presenter | 14/12/2017 | |
| 47 | FDP on Commodity market - Current trends and Challenges | Department of Management Studies, | Institutional | Participant | 08/12/2017 |
| 48 | Case Based Teaching, Writing and Publication | Christ University, | Institutional | Participant | 11/10/2017 |
| 49 | Two Day workshop on Statistical Package for Social Science (SPSS) | PG and Research Department of Computer Science, NATIONAL COLLEGE, TRICHY, NATIONAL COLLEGE, TRICHY | Regional | Invited Resource Person/Trainer | 03/08/2017 |
| 50 | Applied Econometrics for Business and Finance | Xavier Institute of Management & Entrepreneurship, Bangalore, | National | - | 21/10/2016 |
| 51 | Quality Improvement Program | Christ University Academic Staff College, | Institutional | - | 23/09/2016 |
| 52 | National Level workshop on Multivariate Analysis using SPSS & AMOS | Kongu Engineering College, Perundurai, Erode, TAmil Nadu, India, | National | - | 05/08/2016 |
| 53 | Structural Equation Modellin | Department of Management Studies, Christ University, | Regional | - | 22/06/2016 |
| 54 | New Paradigms in Research | Christ University Academic Staff College, | Institutional | - | 24/05/2016 |
| 55 | Contemprary Developments in Management Education | CU - Academic Staff College, | Institutional | - | 30/09/2015 |
| 56 | National Workshop on Research and Publication | Center For Research and Center For Educaiton Beyond Curriculum, | National | - | 09/07/2013 |
| 57 | Workshop on Research Methodology and Multivariate - Panel Data Analysis and Modeling | Research and Post-graduate Department, Kuriakose Gregorios College, Pampady, Kottayam, Kerala - 686 502, | National | - | 16/05/2013 |
| 58 | New Paradigms of Academia | Christ University - Academic Staff College, | Institutional | - | 22/04/2013 |
| 59 | Panel Data and Efficiency Modelling usnig LIMDEP | Department of Economis, Christ University, Bangalore., | National | - | 07/04/2013 |
| 60 | Leadership Simulation Workshop | Department of Management Studies, Christ University, Bangalore., | Institutional | - | 18/03/2013 |
| 61 | Communication and Teaching Effectiveness | Department of Management Studies, | Institutional | - | 01/10/2012 |
Awards/Achievements/Others
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | UGC NET | University Grands Commission, National Educational Testing Bureau. | 12 August 2013 | |
| 2 | Best Paper Award | Union Banking India and Great Lakes Institute of Management conducted a conference on Emerging Trends and Issues in Banking and Finance. Presented a paper on "Global Financial Crisis and Indian Commercial Banks" along with Dr. Jain Mathew. This paper has been selected for the Best Paper Award. | Great Lakes Institute of Management and Union Bank of India | 15 October 2013 |
| 3 | Doctoral Committee member for Phd | Empaneled as Doctoral committee member for PhD program | Dayananda Sagar University | 21 February 2019 |
| 4 | Issue Editor - Ushus | Issue Editor - Ushus | Christ Univeristy | 31 October 2018 |
| 5 | Board of Examinations | Appointed as BOE member | IFIM College, Electronic City Phase II, Bangalore | 16 October 2018 |
| 6 | Board of Studies Member | Appointed as BOS member - Subject Expert for Management Science(MBA) | Kongu Arts and Science College, Erode, Tamilnadu. | 24 July 2019 |
| 7 | Organised A Survey for RBI | RBI Survey | Reserve Bank of India | 28 January 2020 |
| 8 | Member - Board of Studies | PKR Arts and Science College for Women (Autonomous), No: 21, Pariyur Road, Gobichettipalayam-638 476 | 07 August 2020 | |
| 9 | Member Board of Studies | BoS member - School of Commerce and Management | Dayananda Sagar University, Bangalore | 01 October 2020 |
| 10 | Expert Panel Member | Student Research Fellowship Grant (UG and PG) - Research proposals evaluation | Surana College (Autonomous), South End Campus, Bangalore | 28 December 2023 |
| 11 | Expert Reviewer for NAAC Audit (Mock) | Expert member - Academic and Administrative Audit as a mock audit before the NAAC peer team visit | Surana College, Peenya Campus, Bangalore. | 07 December 2023 |
| 12 | Advisory Member | a member of Advisory Cotumittee for the two day International Conference on "BUSINESS RESILIENCE: PARADIGM SHIFT IN INDUSTRY 5.0" | Justice Basheer Ahmed Sayeed College For Women Frow Go (Autonomous), Chennai 600018 | 21 February 2024 |
| 13 | Gobi Kanda Puthumai Pen | On the occasion of International Women's Day, the Women Development Cell of Gobi Arts and Science College (Autonomous), Gobichettipalayam, Erode District, Tamilnadu, recognised 50 Women Alumni by awarding the title "Gobi Kanda Puthumai Pen" to recognize the achievement and contribution to the institution and society. | Women Development Cell, Gobi Arts and Science College (Autonomous), Gobichettipalayam, Erode District, Tamilnadu | 08 March 2024 |
| 14 | Reviewer | Reviewed the manuscript titled - MOBILE FINANCIAL SERVICES IN BANGLADESH: AN EMPIRICAL STUDY OF ADOPTION AND USAGE | SAGE - Global Business Review | 02 January 2025 |
Consultancy
| Sl.No. | Faculties | Theme of Consultancy | Type |
| 1 | SANGEETHA R | External Advisory Committee (NAAC Accreditation) | |
| 2 | VINITA SESHADRI,,KAVITHA R ,SANGEETHA R,VINAY M | Market Research on EdTech Sector | |
| 3 | SANGEETHA R,,KAVITHA JAYAKUMAR,KAVITHA R ,SACHIN WILFRED A J ,VINITA SESHADRI | Market research on acceptance of traditional Agricultural GI tagged Products among the population in Bangalore. | |
| 4 | KISHOREKUMAR R,,DANIEL D,DEEPA YOGISH,GANESH L,PADMAKUMAR M M,RESHMI M K,SANGEETHA R,SREELATHA R,SUSHANTH G | Annual Academic and Administrative Audit | PRIVATE_CONSULTANCY |